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A Consumer Friendly Approach To Financing

This case study examines the holistic redesign of focus cameras financing program. By identifying user needs and behaviors, we transformed complex financial options into an intuitive solution.

Industry: Retail | DTC | E-commerce
Date: March 2021 - April 2022
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E-commerce Overhaul & Revitalizing Brand Identity
A roadmap that helped align and clarify brand strategy company wide. This strategy led to an award winning Ecommerce website, strengthened vendor relations, and an increase in DTC campaign output.
Industry: Retail | DTC | E-commerce
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Design System Strategy That Improved Usability Scores

This case study examines a B2B website redesign project that implemented a robust global design system, significantly enhancing usability scores. By creating clear component usage and content guidelines for authors, we established a structured approach to using components within Adobe Experience Manager (AEM). The initiative involved a comprehensive redesign of existing components, as well as navigation improvements, templates, homepage strategy grounded in extensive research and prototype testing.
Industry: B2B | Automation| Global | Food Packaging | Protective Packaging | Technical Services | Commerce
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47’ x Pratt Institute
The ‘47 Redesign program provides design students with the chance to reinterpret licensed sportswear. The sports lifestyle and apparel brand '47 teamed up with Pratt Institute to launch the initiative. This partnership was incorporated into Pratt's Deconstruct/Reconstruct course, allowing students to explore innovative reconceptualization within a studio setting.

Industry: Fashion | Higher Education | Retail | Sports
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Engaging Customers: A Strategic Holiday Campaign for Email Acquisition and Lead Generation

Through comprehensive review and analysis of user data, we developed an incentivized campaign encouraging users to sign up for our newsletter, which facilitated effective segmentation for targeted marketing efforts. I led the UX strategy, content strategy, and creative direction, designing custom components that visually displayed a progress meter to motivate users towards earning rewards. This innovative approach not only boosted email subscriptions but also strengthened customer engagement during the holiday season, laying the groundwork for future marketing initiatives.

Industry: Retail | DTC | E-commerce
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Plutonic CBD Product & Packaging Design
This project focused on developing an innovative and sustainable packaging solution for Plutonic CBD Products, aimed at enhancing brand identity while addressing environmental concerns. The challenge was to create packaging that is not only aesthetically pleasing and elegant but also aligns with Plutonic’s commitment to sustainability.

Industry: Retail | DTC | E-commerce | CBD | Health | Protective Packaging
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